Shopping malls in Pakistan are a prime example offering a location for customers to make purchases is no longer sufficient given the plethora of online options at our disposal.

Shopping centers have concentrated on developing into comprehensive destinations that provide distinctive and captivating experiences in order to compete with digital alternatives.

Paradoxically, technology is facilitating this change and is a major factor in reshaping the retail industry going forward.

Recent research demonstrates that consumer and retail businesses that make significant technological investments beat their competitors, with digital leaders generating three times the returns over the previous five years as opposed to non-digital leaders.

What Future Trends Are Driving Shopping Mall’s Sales?

1.      Multi-Sensor Technologies

Adding a sensory element will be essential to drawing in more clients and keeping them interested. But as things get increasingly digitalized, the tactile sensation will become more and more relevant.

Thanks to multi-sensor technology, retail space will become an environment where customers utilize all of their senses to experience things.

2.      Beaconing Technology

Beacon technology has become a potent weapon in the fight to make shopping experiences more engaging and personalized.

Beacons use Bluetooth Low Energy (BLE) technology to continuously send a signal that communicates with your mobile device’s location services, enabling them to determine your exact location within a store.

3.      Interactive Digital Signage

Using interactive digital signage is one method retail centers are updating their interior design.

The days of static billboards and banners are long gone, as malls increasingly use touch interfaces and high-definition screens to draw customers in.

These interactive displays make it easy for shoppers to explore the mall and find new retailers by offering useful information about events, promotions, and specials.

For example, many malls in Lahore have placed giant interactive screens that let customers browse through various products, look up store directories, and even buy products right there on the screen. You can see this trend in Tycoon Terraces Bahria Town.

4.      Interactive Apps

These days, interactive apps are a fantastic way to add personality and intrigue to the shopping center experience for patrons.

However, these apps let retailers take use of cutting-edge developments to quickly connect with customers and advertise their goods.

Using an app, store owners can invite customers to “come in” when they are near their locations. These apps also have interactive maps, highlight stores that users should not miss, and give users information about different establishments.

Additionally, to increase sales throughout the shopping center, personal promos, daily deals, events, and festival shopping list elements can be used.

5.      Click-and-Collect Services

Malls have begun to provide click-and-collect services in response to the growing demand for convenience. This closes the gap between online and offline shopping by enabling customers to make purchases online and pick them up at the mall.

Malls are able to draw clients who value the ease of internet purchasing while still giving them the chance to visit real businesses by offering this option.

For instance, many international malls have a click-and-collect service that allows patrons to order goods from a variety of mall retailers and pick them up from a prearranged location, thereby saving time and effort.

6.      Going above and beyond the personal

Customers are growing accustomed to the concept of exchanging data and engaging in digital interactions in exchange for improved purchasing experiences.

According to a recent study, over 50% of customers are willing to share personal information in exchange for a better tailored offer.

Additionally, this information can significantly enhance security and facilitate the efficient day-to-day operations of a retail complex.

For instance, sensors placed in parking lots of shopping centers can track traffic volumes and assist in guiding customers to less crowded locations during peak hours.

Customers may be able to spend more time in restaurants and retail establishments by using technology to make parking simpler and quicker.

How Malls Are Evolving To Become Mixed-Use

A mixed-use development, such as Tycoon Terraces Bahria Town Lahore, is one that has retail space together with other uses like event spaces, business space, apartments, fitness centers, and office spaces. It is anticipated that mixed-use construction will be incorporated into 45% of retail malls by 2030.

By the analysis of 135 mall development projects, over 53% of renovated malls had residential space and 34% had business space.

Although these were the most popular uses, the developed also served other functions, such retail. An anchor store was retained on site in 85% of developments.

Complete renovation is a possibility for certain malls, namely those in neighborhoods with strong housing demand.

Adjustments can also be made by other malls. By 2025, it is anticipated that more than 50% of shopping centers would have non-retail anchors like fitness centers, offices, or residential buildings.